Restaurant Customer Satisfaction with Online Ordering

by Hungry Scholar | Aug 13, 2019 | Restaurant Food | 0 Comments

There has been a rise in the number of people who have started to order online. People would prefer to experience restaurant style food at the comfort of their home. Though visiting a restaurant is still a trend but ordering online is also on a rise.

Keeping this in mind, more and more number of restaurants have provided the online ordering facility on their apps or website. This is mostly catering to those customers who do not prefer to dine outside or due to emergency cannot visit a restaurant.

Certain restaurants have also outsourced the facility of delivering food at home to a third party business. There are various reasons why an individual can order online but with the best quality service it can lead to customer satisfaction.

Let us have a look at how online ordering can lead to customer satisfaction:

Reliable option:

During those days when you had to order through telephone, there were certain cases wherein human error led to wrong orders. This would ultimately leave the customer fuming and create a bad impression of the restaurant. When you have humans involved, one cannot rule out that there would not be any errors.

There can be error in understanding the order from the customer. If the worker is stressed out, then he or she may not even hear the order properly. At times, the phone lines would come constant busy or some issues in the phone network. There were chances for a lot of things to go wrong. Thus one cannot expect 100% accuracy in telephonic ordering.

But when the human element was removed and replaced with online ordering, a lot of these issues got covered up. We do not say that there is 100% accuracy in online ordering, but surely it has helped in taking care of the human error element.

The era of online ordering has ensured that the customer would receive the exact type of food they have ordered for. This would mean less stress to the servers and also the system of ordering would run smoothly. The customer also has the option of mentioning any special suggestions with related to the type of food they prefer to have.

Hence online ordering is much more reliable and mainly it creates a happy and satisfied customer.

Convenience is the key:

Time is of utmost importance to everyone. By incorporating the system of online ordering on the restaurant’s app and website, the business is valuing the time of their customers. When the overall online ordering process is made simple and easy, then the customer finds it convenient enough to order the food they are looking out for.

With the system of online ordering, it allows your customer to order food from any location and any device such as tablet, laptops, smartphones etc. as long as there is internet connection. This has also led to an increase in the customer satisfaction.

Open for suggestions and reviews:

The system of online ordering has also incorporated various features wherein customers are allowed to give their suggestions and reviews about the food they were served and the service provided.

The customers are allowed to speak their mind in the form of reviews. By providing voice to the customer, they feel valued and also respected. They feel that their opinions matter a lot to the business.

Online ordering has options wherein the customer can rate the service and food provided. Their comments and ratings is also visible to other potential customers who based on the previous review plan to order food.

So in a way by creating loyal customers, the business is attracting potential customers as well. All of this with just a click of a button.

Everyone is served equally and in a better manner:

With the process of online ordering, the servers job is made a bit better and easier. They are less stressed and can equally serve all of the customers.

Every order is prioritized and focused on for providing the best world-class service. By incorporating the process of online ordering, it means that the kitchen would be busy and more employees would need to be employed for faster and efficient delivery.

When the employees of the business are happy, it means that they would serve world-class food to its customer. This means that the business would get satisfied and loyal customers who would stay with them for long.

It is important to embrace the advantages of new technologies. Online ordering process has reduced a lot of load from the employees. It has led to a new form of ordering food without the hassle of any error or repetition of order. Online ordering is not only a smooth process for your restaurant but it also creates a satisfied customer for life long.